As part of our staff series, we sat down with Jen DeBruyn from Invercargill Branch. Jen has been part of our Invercargill team for nearly ten years, bringing local knowledge and genuine connections to her role as Sales Coordinator. Jen strives for a positive outcome for all our customers. She is a proud Southland girl who likes to get things done. Jen started at RTL in 2015 and now has a in-depth understanding of our product range and valuable experience in meeting and exceeding customer requirements. Connect with Jen on LinkedIN.

Meet Our Southern Sales Coordinator

“I’ve been working permanent part-time at RTL for just on a DECADE,” Jen says. “It really doesn’t feel that long. I deal mainly in maintenance contracts but am happy to jump in and do whatever is needed when it’s needed.”

The Invercargill Advantage
“The lower South Island is not a massive region, but we are a hearty bunch - happy to get in and get what needs to be done,” Jen explains. “I tend to bump into customers and friendly faces around town on the sidelines and at social gatherings often… even in the supermarket - it’s a thing!”

What makes Jen effective in her role is her ability to forge strong connections with customers in the lower South Island. “I love my people - customers, clients, and coworkers,” she explains. “We share mutual respect, love to have a laugh, and always strive for a happy outcome for all. High fives and hugs are not rare around here.”

At RTL, we have seen how these relationships translate into better service for our customers. Jen’s approach embodies what we strive for – personal connections that go beyond transactions. This local presence and understanding from our team is highly valued.

The Southland Difference
According to Jen, there’s something distinctive about working with customers in Southland. “Some say Southlanders are built different,” she says with pride. “We are very upfront and straight to the point, which I appreciate – no point in beating around the bush – you want it, I got it, let’s do this!”

This directness creates an efficient working relationship, though Jen acknowledges that “change can be VERY hard for some.” Her approach is patient and thorough: “Good explanations for a full understanding are sometimes required… we work through any issues to gain all details and communicate full circle without reinventing the wheel.”

Service Philosophy: Attitude is Everything
Jen’s personal contribution to RTL’s customer service philosophy can be summed up in her motto: “Attitude is everything! Knowledge is power, and I am here to help.” Her genuine desire to assist others drives her daily work. “I enjoy helping people as it brings me great satisfaction knowing they are walking away happy and content with what has been done or received,” she explains.

Even during challenging times, Jen maintains her positive outlook: “Yes, we all have bad days – but you’re never fully dressed without a smile and can-do attitude! We’re all in this together! Always here to support and help however I can.”

Looking Ahead
Like many businesses, RTL has navigated significant changes in recent months. With characteristic honesty, Jen acknowledges that recent months have presented challenges. “It’s been pretty tough mentally and emotionally the past few months with a lot of changes in the southern region since Christmas 2024,” she shares.

Her goals for the remainder of 2025 reflect her resilient spirit: “My aim is to simply get through it with mind and soul intact – keep on learning every day and pushing on for the best outcome always.” With the year nearly half complete, she adds optimistically, “So far so good.”

Jen’s decade of service in our Invercargill office exemplifies RTL’s commitment to building strong customer relationships through dedicated local representatives who truly understand their regions. We’re proud to have her representing us in Southland.